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A culture of CARE

The Cookie, the CARE Culture, the Contemporary feel, the Cocktails served, the Chair in your room are the 5 Cs that works as roots giving DoubleTree its foundation in India. By Reema Lokesh

If you plan to check into the DoubleTree by Hilton, irrespective of the continent and culture, then keep your guilt aside for a bit, as you cannot escape the warm, fully-loaded signature chocolate-chip cookie that is served the moment you get under the shade of the DoubleTree - a contemporary upscale hotel with full-service facilities including restaurants and lounges, room service, health clubs, business centres, meeting and banquet space.

Under the Gurgaon DoubleTree

Hilton Hotels along with its investors, the JMD Group, have got the formula right at DoubleTree by Hilton Gurgaon, NCR, New Delhi. From the signature Sweet Dreams by DoubleTree Sleep Experience, to the Serta mattress and Herman Miller chairs, to signature toiletries, it works well for the business traveller. The abstract element of hospitality gets further enhanced through the CARE –(Creates A Rewarding Experience) Culture, which is a worldwide programme that defines the essence of hospitality amidst the staff and their expression of hospitality shown to the guests. The core mission is to find ways to make each day more rewarding for every person who encounters and experiences a DoubleTree by Hilton hotel.

Trivia and brand highlights
  • More than 300 locations in 24 countries over five continents, with more than 75,000 rooms worldwide and a network that has grown more than 40 per cent since 2000
  • As per information, people who have stayed at a DoubleTree by Hilton in recent years also have seen a positive transformation of the brand's hotel experience through a reinvestment of more than US$ 3 billion by hotel owners in amenities, services and style. DoubleTree by Hilton rebranding effort was an important step in preparing for expansion in international markets, including the Netherlands, UK, China, India, Turkey, Jordan, Luxembourg, Mexico, Romania and Panama.
  • DoubleTree by Hilton opened its 300th property earlier this year in Naha, Japan, which marked the debut of the brand in the country. Other notable global properties that opened this year were Westminster (London); Tower of London (London); Gurgaon, New Delhi, NCR, India; Goa, India; Seychelles. Bengaluru, India is scheduled to open in shortly.
  • The DoubleTree by Hilton chocolate chip cookie is a unique symbol that celebrates the brand's culture of CARE and has been synonymous with DoubleTree by Hilton hospitality since 1986. More than 230 million of these sweet treats have been shared with guests, customers and the community during the past 25 years. Every Doubletree by Hilton chocolate chip cookie is baked fresh daily at each hotel. Each cookie weighs more than two ounces and has an average of 20 chocolate chips. Nashville-based Christie Cookie Company currently holds the brand’s secret recipe, which ensures that the same cookie is delivered consistently at every Doubletree by Hilton hotel and resort.
  • The DoubleTree by Hilton Teaching Kids to CARE programme has taught more than five million school children the importance of caring about their community.
  • The DoubleTree by Hilton Brand Promise Scorecard provides hotel teams and CARE Committees with a set of metrics that measure and evaluate the delivery of their brand promise at essential moments of interaction during a guest's stay. Each moment of truth is tied to objective measurements of guest satisfaction and loyalty, for full accountability at every hotel.

For the foodie, the DoubleTree by Hilton experience offers a decent spread of culinary experience. The Food Store, which is a 24-hour coffee shop and a retail store for food, is a perfect place to unwind after a hard day’s work. For those who savour Asian and Pan Asian cuisine, the Asia Live exclusive area, which is more of a theatrical kitchen style of a restaurant offers a plethora of the Asian palate - from Sattes to dimsims to Indonesian curries, the interesting teppanyaki desert (highly recommended) to the Peking Duck. For those who wish to unwind over some fine wine and spirit, the Spiritual Bar is an experience in itself. The woodfire pizza, the fire place outdoor setup, (ideal for close-knit get-togethers), with DJ live music are a few interesting highlights at the Spiritual Bar. But do not leave the place without trying out the very special Grilled Cocktail by bar incharge Rajeev Singh. It serves a storm in the form of a grilled cocktail. He works his magic with lemon, mint, brown sugar, fruit of choice like of pineapple/orange, grilled to perfection, he muddles it with flaming rum and a flavour worth a try is prepared and served right in front of your eyes. The property is also waiting to open doors to its signature Moroccan restaurant called Casablanca in the near future.

Doubletree by Hilton footprints in India
  • DoubleTree by Hilton New Delhi-Noida-Mayur Vihar (196 keys, opened in June 2011)
  • DoubleTree by Hilton Gurgaon-New Delhi-NCR (184 keys, opened in April 2012)
  • DoubleTree by Hilton Goa-Arpora-Baga Goa (104 keys, opened in August 2012)
  • DoubleTree Suites by Hilton Bangalore (172 keys, scheduled to open first quarter of 2013)

The 184 room property has seven executive junior suites and two terrace suites. The property also offers convenient MICE facilities, which caters to the surrounding business hub of the region. The meeting venues include two banquet halls, a conference room and two meeting rooms. Since corporate, MICE and groups comprise 90 per cent of the clientele, the hotel has been designed keeping their needs in mind. Further, Hilton Worldwide has an extensive reach with its loyalty programme. The biggest source of business is repeat clientele. International guests comprise 50 per cent of business.

Vinay Gupta, GM, DoubleTree by Hilton Gurgaon is convinced that the property is at the right place at the right time. Expressing his views on why guests can expect what he calls 'unscripted' hospitality, he highlights the very essence of the CARE culture. Speaking about the property’s branding, marketing and promotional plans and the location advantage he states, “Gurgaon has become a good transit city for passengers and Terminal 3 has the ability to handle more aircraft. It has good infrastructure and if you compare the NCR region to Dubai or Singapore, we have one tenth of the hotels that they do, so there is a lot of scope to grow. There isn't a large inventory of rooms in Gurgaon, but the market environment is still competitive and we have positive expectations. Also, our location on Golf Course Road is an added advantage.” He points out most hotels have a fixed format of hospitality, whereas here they follow an unscripted style. “We don't want guests to have a prescribed answer to their problem, we want to deliver innovative results,” adds Gupta.

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